Glowing skin is no more passé. Today, it is as desirable by men as by women. All thanks to the indo-global brands that are continually working towards inventing innovative male grooming range that is bringing a dynamic change in the current beauty and skin care sector.
Coming to how is the male grooming sector mushrooming! According to a market study published by Global Industry Analysts Inc., (GIA) the premier market research company, in the report titled, ‘Men’s Skin care Products – Global Market Trajectory & Analytics’, amid the Covid-19 crisis, the global market for men’s skin care products estimated at US$12 billion in the year 2020, is projected to reach a revised size of US$16.3 billion by 2026. The growth in the creams and moisturizers segment is readjusted to a revised 5% CAGR for the next four-year period.
There were times when even men were interested in exploring options available for their skin; but there were no opportunities to discuss skincare then. They had no access to information related to skincare for men. But with the changing scenario and growing awareness, there seems a huge potential with male consumers not only wanting to look better but embracing beauty as a concept that was earlier a taboo for them. Their knowledge about beauty products have grown tremendously.
Today, they want to know about what products are available, the ingredients that go into each product and how will the product benefit their skin. Now, this acceptance varies from one male to another. While some would like to stick to simple grooming like adapting a shaving regimen, others would like to be experimental and would want to try the myriad serums, face masks, beard essentials, CTM regime, anti-ageing products when they hit their 30s among others. For them the world of beauty is not limited.
At COAL, we have always believed in formulating products beyond gender, skin type and colour. Our formulations contain many natural and plant-based ingredients which are safe, cruelty-free, toxin-free and harmless for any skin type. Our luxurious products being unisex have been crafted consciously to meet across genders.
In order to meet this demand for conscious male skin care consumers, array of products are formulated especially keeping men grooming and skin care in mind. Not only this, advancing forth, gender-free products have taken a huge market share making them feel spoilt for choices available. This feeling of having something for personal grooming elevate the need to take care of one’s own skin and rings the bell for self care.
Being a conscious unisex skin care brand, we have products crafted especially for men.
Stay tuned to know more about our unique skin care formulations for men’s grooming!
